Her opening line - “Hi, gay!” - became internet shorthand for corporate pandering. In 2021, the comedian Meg Stalter uploaded a video of herself playing a representative of a butter shop making a clumsy attempt to court gay customers. These corporate initiatives are now familiar enough that they’ve become common fodder for satire. A PDF of the image is available for download on Ikea’s website. Ikea is also encouraging customers to take selfies with the company’s “ HOME PRIDE HOME” cross-stitch design.
Throughout the month of June, Ikea is donating proceeds from sales of its rainbow shopping bags to the Trevor Project, a suicide prevention organization that focuses on the L.G.B.T.Q.
